Job Description

Job Title: Sales Associate

Department: Sales

Reports To: Marina Manager

Company overview

At Russell Marine our mission is to be the dealership of choice for recreational boaters. We will sell high-quality boats, boating supplies, accessories; and provide superior service to help create pleasant and memorable experiences for our customers.

Company Core values

• We do what we say we are going to do
• We are responsible for the land and water
• We treat our customers, employees, and vendors with the utmost respect
• We are always active in the community in a positive way
• We are proud of our heritage, our company, and our land
• Our choices are guided with integrity

Position Summary

The Sales Associate plays a key role in delivering exceptional customer experiences by building lasting customer relationships and guiding customers through the boat purchasing process while promoting additional services across the dealership. This position requires a thorough understanding of all dealership departments, including marketing, sales, finance, insurance, service, parts, and accessories. The Sales Associate is responsible for driving boat sales, recommending complementary products and services, developing customer relationships, and ensuring every customer leaves with a positive impression and a strong desire to return.

Essential duties and responsibilities

• Drive revenue by selling boats to achieve and exceed monthly and annual sales goals
• Actively network with customers both online and in-person and maintain an accurate customer lead list, recording all interactions in the CRM system
• Ensure follow up with both prospective customers and sold customers according to a set schedule
• Listen attentively to customers to understand their boating needs and recommend tailored solutions
• Follow and comply with all steps of the defined sales process established by Russell Marine
• Provide weekly sales and lead updates to the marina manager
• Consistently communicate and collaborate with other departments and dealership locations on leads and upcoming sales opportunities
• Provide input in ordering and scheduling of new boat inventory based on customer demand and sales trends
• Remain knowledgeable about available new and pre-owned inventory
• Maintain a clean, organized and visually appealing sales lot and showroom display
• Prepare and explain accurate sales contracts and facilitate a seamless handoff to the business manager to obtain proper signatures and payments.
• Assist with demos and on-water events when needed, including traveling to different bodies of water, teaching, and collecting contact information for follow-up sales opportunities
• Conduct trade-in evaluations, assign fair market values and process pre-owned boat trades efficiently, collaborating with management and service as needed
• Stay informed about competitor offerings and maintain a competitive edge by demonstrating why the dealership and its products provide superior value
• Keep up to date with the latest boating industry trends, including events, contests and boating community news, sharing insights with customers to educate and engage them
• Interact with service, parts and accessories customers to identify potential boat sales leads
• Respect fellow co-workers and follow company policy while working with integrity
• Upsell service, parts and accessories with every boat sale to maximize customer satisfaction and dealership revenue
• Be available and responsive to customers beyond standard business hours, ensuring excellent customer service and relationship-building
• Complete required annual training
• Perform additional duties as assigned by the supervisor

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

• High school diploma or equivalent preferred; bachelor’s degree in business, marketing or a related field is a plus
• Prior experience with boats is preferred with a willingness to learn and demonstrate product use of boats, personal watercraft, and applicable accessories
• Ability to safely tow, trailer, and launch boats is preferred
• Strong verbal and written communication skills, with the ability to interact professionally with customers, colleagues and vendors
• A passion for boating and boating-related activities, with the ability to build trust and enthusiasm when selling products and services
• Ability to multitask, stay focused and effectively manage customer leads, inventory and paperwork
• Commitment to delivering outstanding customer experience, ensuring every interaction is positive and solutions-focused by demonstrating genuine interest in them through listening and by establishing an advisory relationship.
• Valid boater’s license required. Valid driver’s license with a clean driving record required
• Ability to pass pre-employment drug screen an background check
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook). Experience with CRM systems, inventory management software, and dealership sales platforms is a plus
• Willingness to work evenings, weekends and extended hours during peak boating season

The work environment and physical demands listed below are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities.

• Work Environment: The noise level in the work environment is usually medium to loud. In the winters is it colder and in the summer it can be hot. Most work is done in an office or retail environment but outdoor work is also required. Work performed on water is also expected.
  

• Physical Demands: While performing the duties of the job, the employee is regularly required to stand, sit, or crouch for extended periods of time and regularly required to walk. Employee regularly uses hands and fingers to touch, feel, and handle. Employee regularly stoops, kneels, bends at the waist, and reaches. Employee is frequently required to speak and hear. Must be able to lift up to 50 pounds on occasion.

COMPANY BENEFITS

• Access to medical, vision, health and life insurance
• 401k options
• Paid time off (vacation/sick/personal) and paid holidays
• Base salary plus commission
• Discounts on gear amp; boat usage perks
• Opportunities to grow within the company
• Education/training/certification reimbursements
• Travel opportunities
• Employee appreciation outings
• Casual and fun work environment

Job Tags

Similar Jobs