Executive Director, U.S. HCP Marketing Job at Madrigal Pharmaceuticals, Waltham, MA

  • Madrigal Pharmaceuticals
  • Waltham, MA

Job Description

Madrigal Pharmaceuticals seeks an Executive Director to lead U.S. healthcare provider marketing for Rezdiffra, a liver-directed therapy for metabolic dysfunction-associated steatohepatitis. This strategic role encompasses brand positioning, promotional campaign development, key opinion leader engagement, and sales enablement across a rapidly growing commercial organization.

Responsibilities

  • Develop and own HCP marketing strategy aligned with Rezdiffra lifecycle stage and competitive landscape
  • Lead creation of promotional materials, non-personal promotion, and digital content for healthcare provider audiences
  • Manage key opinion leader engagement, advisory boards, and medical congress strategy and execution
  • Partner with Sales leadership to enable field teams with compliant messaging and marketing tools
  • Build performance dashboards and optimize marketing mix effectiveness using analytics and customer insights

Requirements

  • Bachelor's degree required; MBA or advanced degree preferred
  • 18+ years pharmaceutical or biotech marketing experience
  • 10+ years in HCP-facing brand marketing roles of increasing responsibility
  • Strong communicator and presenter capable of balancing strategy with tactical execution
  • Experience with promotional review, FDA regulations, and compliance frameworks
  • Proficiency in customer analytics and omnichannel marketing optimization
  • Demonstrated ability to lead cross-functional teams and external agency partnerships

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